Who I Am
I’m passionate about elevating brands to the next level through engaging storytelling. From product listings and campaigns to social media and beyond, I believe that developing and implementing a unique and cohesive brand identity is what makes brands truly stand out. A key ingredient of this branding blend is a strong and consistent tone of voice, and I’ve successfully led teams of copywriters to create compelling content that presents uniform messaging across various platforms.
I’ve spent over 3 years crafting engaging customer-facing copy, penning easy-to-understand technical copy, and formulating successful marketing campaigns for a range of brands. It’s given me the opportunity to collaborate with cross-functional teams, producing impactful marketing materials and creative campaigns that drive brand and sales growth. I’ve also gained a unique insight into every stage of the product lifecycle, from conception to release and beyond. This enables me to add value at every step.
What I’ve Achieved
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Twice the Turnover: Developed and implemented content strategies that doubled sales over two years, achieving an annual turnover of $200 million for ESR, a consumer electronics brand.
Best-Selling Brand: Crafted compelling copy that drove sales growth and heightened brand awareness, positioning ESR as a top brand of MagSafe accessories on Amazon.com, with over 16 million sold products over 3 years.
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Kickstarted Kickstarters: Developed persuasive and interesting stories and collaborated with cross-functional teams on two Kickstarter campaigns that exceeded funding goals by over 2,000%.
Amazon's Prime: Led the marketing campaign for a new product that achieved number-one-seller status in its category on Amazon, capturing over 20% market share within six months.
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Instagram Improvement: Created engaging content in collaboration with the Social Media Team, growing ESR's Instagram followers by over 150%, from 24,000 to more than 60,000 within 2 years.
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Enhanced Engagement: Developed an effective content strategy for an email marketing campaign that achieved a CTR of over 5%, more than doubling the previous campaign.
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Influencer Impact: Secured tech media and influencer collaborations and generated leads with key distributors and retailers at CES trade shows and PR events.
Powerful Presentation: Effectively presented marketing and brand strategies at a key pitch with Amazon, successfully negotiating exclusive collaboration opportunities.