The Brand
ESR: a leading brand of tech accessories.
The Challenge
Level Up Your MagSafe was a key year-long campaign to position ESR’s lineup of MagSafe accessories as the biggest collection featuring the fastest chargers. An informative and punchy press release was needed to spark interest in collaboration from tech media ahead of the release of iPhone 15.
What I Did
I crafted a press release that clearly communicated the benefits and technical features of the entire product lineup, presented ESR’s offering as a cohesive and complete collection, and drove interest in collaboration from targeted tech media.
